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Reluctant CapitalistsBookselling and the Culture of Consumption$
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Laura J. Miller

Print publication date: 2006

Print ISBN-13: 9780226525907

Published to Chicago Scholarship Online: February 2013

DOI: 10.7208/chicago/9780226525921.001.0001

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Serving the Entertained Consumer: The Multifunction Bookstore

Serving the Entertained Consumer: The Multifunction Bookstore

Chapter:
(p.117) Chapter 5 Serving the Entertained Consumer: The Multifunction Bookstore
Source:
Reluctant Capitalists
Author(s):

Laura J. Miller

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226525921.003.0005

This chapter focuses on the history of multifunction bookstore in the U.S. designed to entertain customers. This trend was pioneered by independent bookstores in the 1980s and later reproduced by bookstore chains in a much larger scale that offer food and drink, educational events, and a much needed public space. This chapter analyzes the circumstances within the book trade and within American society more generally that produced this phenomenon.

Keywords:   multifunction bookstores, U.S., independent bookstores, educational events, public space, book trade, American society

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