Jump to ContentJump to Main Navigation
Trams or Tailfins?
Users without a subscription are not able to see the full content.

Trams or Tailfins?: Public and Private Prosperity in Postwar West Germany and the United States

Jan L. Logemann


In the years that followed World War II, both the United States and the newly formed West German republic had an opportunity to remake their economies. Since then, much has been made of the supposed “Americanization” of European consumer societies in Germany and elsewhere. Arguing against these foggy notions, this book takes a comparative look at the development of postwar mass consumption in West Germany and the United States and the emergence of discrete consumer modernities. It explains how the decisions made at this crucial time helped to define both of these economic superpowers in the se ... More

Keywords: West German republic, Americanization, European consumer societies, postwar mass consumption, consumer modernities, economic superpowers, shopping malls, consumer society, consumer habits, public consumption

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780226491493
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226491523.001.0001


Affiliations are at time of print publication.

Jan L. Logemann, author