Contents
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Introduction Introduction
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Medical/Makeover Medical/Makeover
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Madeover Madeover
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A Very Special Makeover A Very Special Makeover
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Military Military
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Conclusion Conclusion
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5 A Very Special Makeover: Face Transplants on Television
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Published:April 2017
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Abstract
This chapter looks at the continuation of the face transplant through its mediatization. It focuses on television representations of subsequent face- transplant recipients in the United States, reflecting on the highly conservative, deeply normalizing stories these representations tell. These television representations are mapped onto both the medical- documentary and makeover formats. This analysis shows the rhetoric of the big reveal of the conforming external self, earned by trauma and the work of self- improvement. There is a specific national context to this study, as the United States is the only country for which recipients of the surgery needed a private source of funding. There’s also a gendered story: women make better (makeover) television, a significant advantage in raising needed funds and awareness for the procedure. I consider the role that television portrayals play in making the surgery palatable and acceptable, a trajectory heightened by military involvement in, and funding of, the surgeries and their associated research. The chapter argues that military rhetoric frames the surgery as the solution to the social problem of the injured vet. Except ultimately, the index between the face and the self remains fundamentally vexed, asking us to rethink what we imagine faces can tell us.
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