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Building a Market
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Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Richard Harris

Abstract

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving their dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores. This book charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, it shows how the middle-c ... More

Keywords: consumer magazines, cable television network, home improvement, home ownership, manufacturers, retailers, federal government, do-it-yourself, United States, Canada

Bibliographic Information

Print publication date: 2012 Print ISBN-13: 9780226317663
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226317687.001.0001

Authors

Affiliations are at time of print publication.

Richard Harris, author