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Steam-Powered KnowledgeWilliam Chambers and the Business of Publishing, 1820-1860$
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Aileen Fyfe

Print publication date: 2012

Print ISBN-13: 9780226276519

Published to Chicago Scholarship Online: March 2013

DOI: 10.7208/chicago/9780226276540.001.0001

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Reaching an Overseas Market

Reaching an Overseas Market

Chapter:
(p.79) 6 Reaching an Overseas Market
Source:
Steam-Powered Knowledge
Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226276540.003.0007

This chapter deals with the overseas market of W. & R. Chambers. As they expanded into the British market, they also began to develop their “connection” overseas. Given their early commitment to stereotyping, it is hardly surprising that W. & R. Chambers hoped to use it to improve their international distribution. They hoped that stereotype plates would be a way of persuading American printers to work with them, instead of reprinting works without permission or payment, but it is shown that the realization of their international dream would be difficult to prove. The arrangement with Gould, Kendall, and Lincoln for the Cyclopaedia of English Literature taught W. & R. Chambers a number of useful lessons. Making Edinburgh responsible for producing copies of all the Chambers publications for audiences far beyond Scotland would require a more extensive, modern printing establishment.

Keywords:   overseas market, Chambers, British market, stereotyping, stereotype plates, English Literature, Edinburgh

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