- Title Pages
- A Note on Money
- 1 W. & R. Chambers and the Market for Print
- I Organizing a Proper System of Publishing
- 2 Industrial Book Production
- 3 Reaching a National Market
- 4 Production and Steam Power
- 5 New Formats for Information
- 6 Reaching an Overseas Market
- 7 A Modern Printing Establishment
- II Railways and Competition
- 8 The Coming of the Railways
- 9 Centralizing Business in Edinburgh
- 10 Routledge and the New Competition
- 11 Railway Bookstalls
- 12 Instruction in the Railway Marketplace
- 13 The Dignitaries of the Trade Take on Routledge
- III Steamships and Transatlantic Business
- 14 Transatlantic Opportunities
- 15 Getting to Know the American Market
- 16 The Dissemination of Cheap Instruction
- 17 A New Spirit of Engagement
- 18 Building Relationships with Boston and Philadelphia
- 19 Piracy and Shipwreck!
The Flood of Cheap Print
This chapter describes the role of the steam-printing machine in the flood of cheap print. Print had the power to influence consumers' minds and souls. Cheap print affected people's minds, not just the material conditions of their daily lives, and represented a potential force for true social improvement. The most striking symbol of the new world of abundant, cheap print was the steam-powered printing machine. Part 1 of this book explores the early decades of W. & R. Chambers, during which they made the transition from hand-press techniques to stereotyping and steam printing, and experimented with alternative ways of using those processes. Parts 2 and 3 investigate the way in which their business and technological practices responded to significant changes in commercial context, both instigated by emerging steam-powered transport technologies.
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