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Worldly ConsumersThe Demand for Maps in Renaissance Italy$
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Genevieve Carlton

Print publication date: 2015

Print ISBN-13: 9780226255316

Published to Chicago Scholarship Online: January 2016

DOI: 10.7208/chicago/9780226255453.001.0001

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Finding the Consumers of Sixteenth-Century Maps

Finding the Consumers of Sixteenth-Century Maps

Chapter:
(p.1) Introduction Finding the Consumers of Sixteenth-Century Maps
Source:
Worldly Consumers
Author(s):

Genevieve Carlton

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226255453.003.0008

The introduction argues that a multivalent approach to maps, uncovering the multiple interpretations of maps depending on their maker, the intended audience, and their owner, is necessary for comprehending the culture of cartography in the sixteenth century. It explains the book’s approach to reconstructing the market for sixteenth-century maps and lays out the use of inventory records for assessing map reception and consumption.

Keywords:   sixteenth-century, maps, reception, consumption, market, inventory, consumers

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