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Resistance to Innovation
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Resistance to Innovation: Its Sources and Manifestations

Shaul Oreg and Jacob Goldenberg

Abstract

The book addresses the phenomenon of resistance to innovation, and its antecedents and manifestations. Countering the prevalent pro-innovation bias, we focus on those consumers who are last to adopt innovations, under the premise that a better understanding of their underlying motivations can help innovation and change agents avoid or overcome resistance. We unravel in the book an overarching model of resistance, whereby sources of resistance are integrated, and an intriguing set of manifestations are discussed. In Part I, our focus is on the sources of resistance, with each chapter addressing ... More

Keywords: resistance to innovation, resistance to change, innovation adoption, Laggards

Bibliographic Information

Print publication date: 2015 Print ISBN-13: 9780226632605
Published to Chicago Scholarship Online: January 2016 DOI:10.7208/chicago/9780226237329.001.0001

Authors

Affiliations are at time of print publication.

Shaul Oreg, author

Jacob Goldenberg, author