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Franchising Dreams
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Franchising Dreams: The Lure of Entrepreneurship in America

Peter M. Birkeland

Abstract

McDonald's, Blockbuster Video, Jiffy Lube, and Subway: franchising has become an ever-present feature of the American landscape. One-third of the U.S. gross domestic product flows through franchises, and one out of every sixteen workers is employed by one. But how did franchising come to play such a dominant role in the American economy? What are the day-to-day experiences of franchisees and franchisers in the workplace? What challenges and pitfalls await them as they stake their claim to prosperity? These are just a few of the questions explored in this book, a documentary-like look into the ... More

Keywords: franchising, franchises, American economy, entrepreneurs, front-line operations, CEOs, executives, trade shows, seminars, expositions

Bibliographic Information

Print publication date: 2002 Print ISBN-13: 9780226051901
Published to Chicago Scholarship Online: February 2013 DOI:10.7208/chicago/9780226051925.001.0001

Authors

Affiliations are at time of print publication.

Peter M. Birkeland, author