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A Place That Matters YetJohn Gubbins’s MuseumAfrica in the Postcolonial World$
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Sara Byala

Print publication date: 2013

Print ISBN-13: 9780226030272

Published to Chicago Scholarship Online: September 2013

DOI: 10.7208/chicago/9780226030449.001.0001

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PRINTED FROM CHICAGO SCHOLARSHIP ONLINE (www.chicago.universitypressscholarship.com). (c) Copyright University of Chicago Press, 2018. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in CHSO for personal use (for details see www.chicago.universitypressscholarship.com/page/privacy-policy).date: 18 October 2018

“Determined to Be Relevant”: The Museum Reimagined, 1977–1994

“Determined to Be Relevant”: The Museum Reimagined, 1977–1994

Chapter:
(p.149) Four “Determined to Be Relevant”: The Museum Reimagined, 1977–1994
Source:
A Place That Matters Yet
Author(s):

Sara Byala

Publisher:
University of Chicago Press
DOI:10.7208/chicago/9780226030449.003.0005

This chapter focuses on the museum during the final act of apartheid, from 1977 to 1994, and the ways in which the museum sought to position and understand itself in time and space. “Determined,” in the words of its marketing strategist, “to be relevant” to a changing landscape, these seventeen years were nothing if not tumultuous for the institution. During the bulk of this period, from 1977 to 1988, not only was the museum’s collection divided between two spaces, but its leadership was also increasingly separated into opposing camps. While the so-called old guard of the museum remained in the public library after acquiring the Market in 1976, a younger, upbeat staff took occupation of the new building.

Keywords:   apartheid, marketing strategist, leadership, public library

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