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Marketing Schools, Marketing Cities
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Marketing Schools, Marketing Cities: Who Wins and Who Loses When Schools Become Urban Amenities

Maia Bloomfield Cucchiara

Abstract

Discuss real estate with any young family and the subject of schools is certain to come up—in fact, it will likely be a crucial factor in determining where that family lives. Not merely institutions of learning, schools have increasingly become a sign of a neighborhood’s vitality, and city planners have ever more explicitly promoted “good schools” as a means of attracting more affluent families to urban areas, a dynamic process that the author critically examines in this book. Focusing on Philadelphia’s Center City Schools Initiative, she shows how education policy makes overt attempts to prev ... More

Keywords: real estate, schools, city planners, affluent families, urban areas, Philadelphia, Center City Schools, education policy, suburbs, urban schools

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780226016658
Published to Chicago Scholarship Online: September 2013 DOI:10.7208/chicago/9780226016962.001.0001

Authors

Affiliations are at time of print publication.

Maia Bloomfield Cucchiara, author